Movies on iTunes?

The rumored marriage of iTunes and Hollywood movies is taking another step closer to the alter as Apple has begun "active negotiations" with all the major movie studios to hammer out a deal that would allow home video releases for sale on iTunes. So far most points have been agreed to except for one looming issue: price. Apple's first offer was similar to their current flat pricing structure for music with a $9.99 price for all films. That proposal was uniformly rejected by the studios who balked at the concept of selling, say, SUPERMAN RETURNS for the same price as LEONARD PART 6. Unfortunately for Apple, they have much more leverage in the music industry (where they hold a remarkable 80% share of digital music sales) than they do in the movie business and will likely have to acquiesce to a tiered pricing structure with prices ranging anywhere from $9.99 to $19.99. The deal is considered so important for Apple that Steve Jobs is actively involved in all aspects of the negotiations (Jobs himself is the largest shareholder in Disney). The desire to get films available for download at iTunes is likely to coincide with the updated video iPod, due later this year, which has been rumored to feature a widescreen viewing panel and a touchscreen monitor.
Of course, Kiwi's would just love to see iTunes available in New Zealand!
Source: Joblo