NEWS | Playing on the BIG Screen!

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In these days of dwindling box office numbers, theatre owners are always looking for new ways to fill seats, whether it be projecting sporting events and pay per view wrestling on the big screen, or in this case… video games. Starting on November 18th, a Kinepolis theater in Brugge, Belgium will be offering customers a chance to play Playstation 2 games on the big screen through the use of their digital projection system. The cost will be 15 Euros (US$19) for every half hour.

While it’s only available in Belgium at the moment, I can definitely see a service like this catching on here in North America. Even with the advent of big screen TVs at home, movie theaters will always have the edge on home theater systems when it comes to size. And as everyone knows, size does matter. I wonder if this could be the second coming of arcades? The only thing I’m unsure about is how profitable it will be. Renting an entire theater to a group of 10 friends seems like a bit of a waste for a theater that can seat hundreds of people. Apparently there aren’t many people watching movies in Belgium on Wednesday and Saturday afternoons!

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