Pixar on a Downward Sprial?

The guys over at filmjunk have posted a story claiming that the Big Boys at Disney think that Ratatouille is going to sink at the box office.

When I first saw the trailer, I was thinking the same thing. It looks just like a classic Disney cartoon, done in the 3D CGI format. Nothing really ground breaking about it.

But having another look at the trailer, this time with less cynical eyes, I can see the genius of it. It's back to the bare basics of slapstick comedy - the stuff that made Disney great in the first place. It's also the kind of humour that made Ice Age great.

It's in-your-face humour, and if they do it right, it'll work big time.

Not convinced? Well, think back to the day Pixar announced they were doing Finding Nemo, a story about fish. Yeah, thats right, we all thought that was going to sink (pun intended) but it turned out to be their biggest hit.