You’ve been splogged!

At first glance, it seems like a regular blog. But look closer and you'll see there's something very odd about the blog's content: It's very familiar. Too familiar.

That's because you wrote it, six months ago, on your own blog. The rest of the content doesn't make sense: The same word repeated over and over again. There are ads all over the sidebar for products like Viagra and mortgage loans.

This, you realize, is a splog, and you're the victim.

"Splogs," or spam blogs, are the latest way for spammers to manipulate the blogosphere for profit. The phenomenon hit an all-time high recently, when Google's blog-hosting service, Blogger, was inundated with more than 13,000 fake blogs spawned by a script (all have since been taken down).

Splog topics are often so nonsensical and wide-ranging they can be hard to pinpoint. Scott Beale of Laughing Squid said some really strange splogs have shown up on his watch list, everything from "Phish Rocks, Dude" to "Geeks Meet Greeks."

But why do sploggers do it? How do you know if you've been splogged? And what can you do to stop it? Here are a few tips:

[read the full article at wired.com]